1981 — 1996
Origins.
Founded by Mr. Ashok Dosaj, the company grew through the trade fairs of Germany and France across the 1980s and 90s — building relationships that still anchor the business today.
Our story
Four decades
in the making.
Joyline began in 1981 as a small apparel trading company — a handful of people, and a founder who learned the trade on London’s Oxford Street.
1997 — 1999
Reinvention.
A restructuring in 1997 led to a defining decision: by 1999 Joyline had moved away from manufacturing to become a dedicated sourcing, trading and design service company.
2017 — Today
Global.
A supplier network across New Delhi, Gurgaon, Noida, Jaipur, Tirupur and Bangalore — joined by a Hong Kong trading company in 2017 and a UK company in 2022. The next generation now carries the craft forward.
“Design services, sourcing, quality control and seamless shipping — under one roof.”
1981Established
1999Design-led pivot
2017Hong Kong office
2022United Kingdom office
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